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![]() The most obvious medium of advertisement is television. However, television's effectiveness in attracting customers is questionable. Its effectiveness lies in achieving brand recognition. Yet at this point most businesses are trying to increase traffic to their websites and gain more customers--brand recognition can wait until after the IPO. Television advertising is also the most expensive medium. More than one previously unknown Dot-com spent all of their available resources on a Super Bowl spot. They may or may not have been successful, but nevertheless, they spent millions of dollars for 30 seconds of airtime. Most businesses are more shrewd when it comes to spending their dollars, and they want more than just thirty seconds of exposure. free web site, Web Marketing. direct marketing
If you thought that targeting an Internet-based audience would be more effective at driving traffic to a website, you would be right. Banner ads and mass-mailings are much less expensive than television. However, they have their limitations as well. While remarkably cheaper than a TV spot, a small banner ad on a major portal website can still cost over six thousand dollars a month. Furthermore, it is generally agreed that banners are not a cost effective way to bring visitors to a website. Most potential customers see banners as just a nuisance. Mass mailings have a similar drawback. If you opt out of spending money for your own list, you can buy space in someone elses. But you'll be competing for the customers attention with whoever else bought space. Another disadvantage that banner ads and mass-mailings have is that they aren't targeting the people who are most likely to be interested in the content you have to offer. They may reach a wide audience, but most of that audience will recoil in horror, yell "Spam!", and delete your expensive ad before having the opportunity to realize that you are exactly what they're looking for. While both traditional methods can and do work, they require a lot of what most of us don't have: money. direct marketing. Web Marketing
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